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B&J revised its company logo


May 2016:  


The Swiss company integrated the name "Rocket" into its logo.

The core of a word mark is formed by the values and competencies that a company has created with its products or services. From there, the identity and image of a company is derived. At B&J, the word mark originates from the 1940s, when the invention of the Rocket buffing system caused a sensation worldwide and became a synonym in the tyre retreading industry. Having carried B&J Rocket in its product name ever since, the company logo has now been modernized and this historic label added. "We reflect on our traditional values! Where do we come from and what has made us what we are today?", says Andreas Müller, President of B&J Rocket.

But not only the logo, also the general catalogue of the company has been modernized. For years it has been an important marketing tool of B&J Rocket and has now attained a reference value in the industry. For this year's "REIFEN" fair in Essen (Germany), the latest edition of the catalogue presents itself in a clear, user-friendly and informative style, newly designed inside as well as outside.



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