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September 2012

Quality wins! – B&J Rocket America kicks off new campaign for retread teams  


B&J Rocket America rewards all North American Retreaders with a prize competition 



For B&J, the worldwide leading manufacturer of tools for the retreading industry, quality is not just an aspect ofthe products or the manufacturing process. B&J’s Quality Plus program covers a multitude of other factors to achieve perfect working results. For one, the retreaders are standing on the front line. “Who else can assess the quality of our products in daily practice?” asks Caitlin Smith, Senior Sales Manager at B&J Rocket America.


That is where the campaign “Quality wins!” kicks in. Retreaders will receive or can download a campaign sticker which they simply attach to their buffing machine. Then they assemble their team of colleagues in front of the machine, take a picture and upload it to the B&J picture gallery on upon registration. They can also add a personal statement on how B&J products are beneficial to their shop. With a bit of luck the teams can win attractive VISA gift cards and B&J swag. As Smith adds,”We’ve included our distributors and salespeople in this contest to reward them for their efforts.” This program is the next step in success for B&J’s Quality Plus Program. 



Link to competition page

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