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Q-Plus Check-up – the new B&J loyalty promotion

February 2013 - B&J Rocket addresses retreaders with a long-term marketing initiative.  



“We want loyalty to pay off!” With this announcement Andreas Müller, Managing Director of B&J Rocket, kicks off a new global marketing campaign stretching across the whole calendar year.

For years B&J Rocket rasp systems are considered as effective and reliable tools in the retreading business. On one hand the company owes this success to their worldwide sales partners and, on the other hand, to the retreaders as users. The intensive dialogue continuously contributes to the improvement of products and services and represents an important step in the Quality Plus program, which was launched by B&J some time ago.

With the Q-Plus Check-up promotion customers can acquire vouchers with the purchase of original B&J buffing blades and, depending on the amount of vouchers, they can then either have their rasp head overhauled and, if not yet existing, upgraded with the TURBO technology.  Or customers may receive a completely new rasp head including fitting as desired.

The customer collects his invoices for B&J buffing blade purchases throughout the calendar year 2013. For every 500 sets he receives a voucher, which he can trade in immediately. Or he may collect more vouchers, with further blade purchases, to trade in (at no cost to the customer) for additional B&J products or services. The customer incurs only freight charges. 

Müller emphasizes: “Only with a perfect rasp head our blades achieve best possible results, with long tool life and, last but not least, ensure a high-quality retreading result.”

Further information is available directly via B&J and their website In addition, the dealers are actively involved in the  Q-Plus Check-up loyalty promotion.




Conditions of participation


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